Paddy Power is an Irish bookmaker that became popular through its several land-based operations, known for top-class sports betting and more Avant Garde wagers such as on the extinction of polar bears, and has expanded into the online arena and to casino games as well. The company’s online platform is licenced by the Isle of Man Gambling Supervision Commission, and they have a reputation for delivering sterling service to customers all over the world. Now the team has its sights set on a gaming licence from New Jersey, in the United States.
iGaming in New Jersey
The state legalised iGaming in November 2013, joining Delaware and Nevada as legal gambling and betting markets in Northern America. As the most populous area of the three, iGaming in New Jersey is more lucrative than in the Diamond State or the Silver State, and many tourists from neighbouring states also cross into New Jersey specifically to take advantage of online betting and gambling opportunities. A Paddy Power New Jersey gaming licence would allow the betting and bookmaking giant to move into this potentially lucrative American market, and with the sector’s previous closure in the country the time could be right for international enterprises to make a move. The company already has a gaming licence from Nevada, so a Paddy Power New Jersey gaming licence would allow them to operate at full capacity in both states.
Paddy Power Offerings
Paddy Power offers online Poker rooms, sports betting USA and bingo sites, and an all-inclusive online casino that offers Blackjack, Slots, Baccarat and more to its players. Live Dealers in the casino and Live Betting with the bookmakers can make things more exciting for everyone. Their betting sites offer several unique promotions and events, and the company interacts with its fans and followers through very active social media accounts. Their We Hear You strategy has them responding to online comments with humorous campaigns that make the overall betting experience more original and enjoyable.
Staying Focused and Prepared
Paddy Power, who is the company’s Communications Director and the son of founder David Power, has not been clear on the specifics going forward, but has said that the company is prepared for whenever it becomes possible to make a Paddy Power New Jersey Gaming Licence a reality. As it stands the company is not fully approved for online operations in the Garden State, but is on a list of companies deemed eligible for a transactional waiver. According the New Jersey Division of Gaming Enforcement, this means it is authorised to engage in business transactions related to Internet gaming provided they have entered into an agreement with a platform provider or casino licensee, and have successfully petitioned the Division’s Director for a Transactional Waiver. In other words, a Paddy Power New Jersey Gaming Licence is possible, but a formal partnership and Waiver must be set up first. The Paddy Power team prides itself on being ahead of the curve, as is clearly seen in their social media campaigns, and moving into the American market is sure to remain in their sights. Fans and followers will need to keep watching the news for developments.